Why SEO Matters for Your Business
Most local businesses are getting crushed by Google Ads costs — $10–40+ per click, and half your traffic converts to nothing. Meanwhile, organic search is sitting there untapped. A customer who finds you through Google search is already interested in what you sell. They're not cold traffic. They're ready to buy.
- Organic traffic costs nothing per click. Once you rank, every visitor is essentially free. Google Ads? You pay every single time someone clicks, whether they buy or not.
- Long-term ROI beats ads. Ads stop working the moment you stop paying. SEO builds equity. Rank for a keyword once, and you keep getting traffic month after month with minimal maintenance.
- People trust organic results more. Studies show 70% of searchers click organic results, not ads. If you're not on page one, you don't exist to most customers.
- Local searches have the highest intent. "Plumber near me," "HVAC repair [city]," "dentist accepting new patients" — these searches are from people actively looking to hire someone right now. You're leaving money on the table if you don't rank.
- You need a website that actually works. A website that ranks is a website that converts. We don't just push traffic to a dead site — we build pages designed to capture leads and close deals.
Our SEO Packages
We have two main packages designed for businesses at different stages. Both come with measurable results, transparent reporting, and real support.
SEO Essentials
Perfect for getting started
What's included: On-page SEO optimization, local citation building, keyword tracking (25+ keywords), monthly reporting, 20 citation submissions, Google Search Console setup.
Great if you have a solid website and just need help with ranking.
SEO & Content Growth
Full SEO + content
Everything in Essentials, plus: 4 blog posts/month, AI search optimization, 50+ keyword tracking, monthly Ahrefs reports, strategy calls. Measurable results in 90 days.
Most popular. You get ongoing content that keeps ranking.
Both packages include: Keyword research, competitive analysis, technical SEO review, monthly reporting via Google Data Studio, and email support. 90-day minimum for best results — SEO is not overnight, but it compounds fast.
Detailed Breakdown: What's Actually Included
We don't believe in vague promises like "content creation" or "SEO optimization." Here's exactly what you get each month:
On-Page SEO
- Title tags and meta descriptions optimized for your target keywords. These are the blue links people see on Google — they need to be compelling and keyword-rich.
- Header tags (H1, H2, H3) properly structured for both users and search engines. Proper hierarchy matters for ranking.
- Image alt text optimization. Google can't see images, but it reads the alt text. This helps your pages rank for image searches too.
- Internal linking strategy. We link related pages to each other to distribute authority and help users (and Google) navigate your site.
Local Citations
- Google Business Profile optimization. Complete setup, high-quality photos, service categories, business hours, locations (if applicable).
- Citation submissions to 25+ directories (SEO Essentials) or 50+ (Content Growth): Google Maps, Yelp, Apple Maps, industry-specific directories, local chambers of commerce, BBB, and more. Consistent NAP (Name, Address, Phone) across all platforms boosts local ranking.
- Review monitoring and response. We help you respond to reviews and flag issues that hurt your local ranking.
Keyword Research & Tracking
- Ahrefs keyword research. We identify the keywords your customers are actually searching for, not the ones you think they should search for. We find high-intent, lower-competition keywords you can actually rank for.
- Keyword tracking (25+ or 50+). We monitor your rankings every week and send you a report showing where you rank, which keywords moved up, which moved down, and why.
- Competitive keyword analysis. We look at what your competitors rank for and identify gaps you can fill.
Content & Blog Posts (Content Growth Only)
- 4 blog posts per month (500–800 words each) optimized for Google. These are not filler — they target keywords your customers are searching for and answer their questions.
- AI search optimization. We write for people first, Google second. Each post answers a specific question, includes internal links, and builds topical authority around your main services.
- Topic calendar planning. We plan which topics to write about based on keyword research and seasonal demand. Your content works with your business rhythm, not against it.
Reporting & Transparency
- Monthly Ahrefs reports. Detailed SEO metrics: organic traffic, ranking keywords, backlinks, domain authority changes, and competitive positioning.
- Google Data Studio dashboard. Real-time visibility into your rankings, traffic, and keyword performance. You can log in anytime and see exactly where you stand.
- Strategy calls (Content Growth). Monthly calls with us to review results, adjust strategy, and plan next month's focus.
Who These Packages Are For
Our SEO packages work best for local service businesses with an existing website. If you already have a site but it's not bringing in leads, this is for you.
- Plumbers, HVAC contractors, electricians. You get calls when people search "plumber near me" and "emergency HVAC repair." We make sure you rank for those.
- Dentists, doctors, chiropractors, therapists. Local healthcare and wellness businesses rely on "accepting new patients" and "best [service] near me" searches. We get you in front of them.
- Home contractors, roofers, general contractors. Homeowners search for contractors on Google after storms, before renovations, when damage happens. You need to be found.
- Restaurants, hair salons, fitness studios. Local foot traffic starts with Google. "Best burger near me," "[service] [neighborhood]" — these are the searches you need.
- Real estate agents, mortgage brokers, financial advisors. People searching for agents, loans, or financial help are ready to work with someone. Be visible.
- Lawyers, accountants, consultants. Professional services rank best when you clearly explain what you do and who you serve. We help you be found by ideal clients searching for your expertise.
This works if: You have a functioning website already. You're willing to be patient with SEO (90+ days to see meaningful movement, though some keyword movement happens faster). You want to own your lead generation instead of renting it from Google Ads.
Industry-Specific SEO Strategies
Every industry has different search behavior, competition, and keyword opportunities. We tailor SEO strategy to your specific business type. Check out our industry guides: