What this section is for
Some businesses can live on a general small-business page. Others need a tighter point of view because the buying window is shorter, the search terms are more obvious, and the site has to match the way jobs are won in that market. Trades pages work differently than healthcare pages, and med spa strategy behaves differently than either one.
Live industry pages
Trades Hub
The parent page for our trades cluster, focused on emergency calls, service areas, and quote-driving searches.
Open Trades HubHealthcare Hub
The parent page for local healthcare categories where trust, provider credibility, and treatment intent shape the conversion path.
Open Healthcare HubHVAC
Built around emergency repair, seasonal swings, tune-ups, replacements, and service-area intent.
Open HVAC pagePest Control
Focused on urgent homeowner searches plus recurring-service economics like mosquito, termite, and general pest plans.
Open Pest Control pagePlumbing
Centered on emergency leak calls, drain work, water heaters, sewer issues, and high-intent install searches.
Open Plumbing pageMed Spa
Built around high-consideration aesthetic search, treatment pages, and consultation-driven conversion.
Open Med Spa pageOrthodontist
Focused on Invisalign, braces, consult demand, and local family trust.
Open Orthodontist pageChiropractor
Built around pain-relief search, symptom intent, and easier patient booking paths.
Open Chiropractor pageElectrical
Focused on emergency calls, panel upgrades, rewiring, and EV charger installs.
Open Electrical pageRoofing
Built around storm damage, leak calls, inspections, and insurance-related search demand.
Open Roofing pageWealth Management
Focused on advisor trust, client-type clarity, service-line separation, and higher-trust consultation search.
Open Wealth Management pageCosmetic Dentistry
Built around veneers, whitening, smile makeovers, treatment proof, and consultation-driven cosmetic search.
Open Cosmetic Dentistry pageSolar
Focused on quote intent, financing questions, local installer trust, and longer research-cycle search behavior.
Open Solar pageVeterinary
Built around urgent pet-care search, new-client trust, service clarity, and appointment-driven local demand.
Open Veterinary pageHow we decide a vertical is worth it
- There is real paid-search value behind the category, not just vanity traffic.
- Search intent maps to a service that books calls, estimates, consultations, or recurring revenue.
- The SERP is beatable with our current site authority and a disciplined content plan.
- The site needs vertical-specific conversion structure, not just a different headline.
The current live section now covers the Lane 1 core pages plus the first marginal batch. Further expansion should follow crawl and indexation checks instead of blind volume.